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Optimistic
Article CBS News

Americans are drinking less, forcing changes among iconic bourbon businesses

CBS News June 19, 2026 · 2:38 pm Read Original
Strong Bullish 100.0
−100 Bearish 0 +100 Bullish
Americans are drinking less, forcing changes among iconic bourbon businesses

Currently, Kentucky's distillers have roughly 16 million barrels of bourbon sitting and aging, a record high. It comes as U.S. alcohol consumption fell last year to a 90-year low. Mark Strassmann shows how America's changing habits impact the bourbon business.

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Article Info
Source CBS News
Published Jun 19, 2026 · 2:38 pm
Article ID srwmi2t
Original URL Open source
Sentiment Signal
Strong Bullish 100.0
−100Neutral+100
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