Adidas sues Australian label White Fox over four stripes design
The German sportswear brand wants the Sydney-based label to stop selling the clothes and pay damages.
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Latest on Adidas
Newest firstConsumer
Travelodge boss resigns amid criticism over handling of assaults; oil price tops $93 a barrel - business live
Joanna Boydell has quit as budget hotel chain scrambles to improve safety. Meanwhile, the UK's sports fashion retailer JD Sports has slashed its profit forecas…
Consumer
Sales of trainers dive at JD Sports as cost of living pressures bite
Inflation deterring shoppers from spending, especially in the US, says high street chain. Sports fashion retailer JD has slashed its profit forecasts as cost-o…
Markets
The World Cup winners wore Adidas shirts. But the company's investors are still crying foul.
The sportswear company's stock declined 17% after it reported a 30% hike in marketing expenditure.
Adidas Hopes Its World Cup Moment Can Drive U.S. Sales
Nearly everything on the field on Sunday will bear the German company's logo. Bjørn Gulden, the chief executive, says he 'couldn't have scripted it better.'
Consumer
The World Cup's Biggest Match Is Nike Vs. Adidas
Second place in the hearts and wallets of Americans isn't good enough for the world's largest sportswear companies, who bet big on the tournament.
Technology
Adidas, Uniqlo and Calvin Klein ads in UK banned over 'recycled' clothing claims
UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements. Ads for Calvin Klein, Adidas and Uniqlo prom…
Consumer
Who had the best World Cup advert?
BBC Sport looks at the numbers behind both Nike and Adidas' World Cup adverts.
These $70 satin Adidas pants are the latest status symbol in mom groups. They're totally worth it.
These $70 satin Adidas pants are the latest status symbol in mom groups. They're totally worth it.
Technology
$28.3m Messi is MLS's top earner again, making more than twice as much as Son
The Inter Miami and LAFC stars are the highest-paid players in the league by a distance, while other new arrivals' numbers are revealed for the first time. Lio…
Adidas Adizero Adios Pro Evo 3 Shoe Review: World Record Breaker
I ran in Sabastian Sawe's world-record-breaking running shoe. It's fast, but only if you can maintain your locked-in form for 26 miles.
That $500 Adidas sneaker we wrote about yesterday is now on resale sites for $4,000
That $500 Adidas sneaker we wrote about yesterday is now on resale sites for $4,000
Adidas' Lightest Shoes Ever Were Behind the First Sub-2-Hour Marathon
Weighing 97 grams with a stiff carbon-fiber plate in the sole, Adidas' new shoes helped Sabastian Sawe beat the two-hour mark in the London Marathon, a time ba…
This $500 Adidas 'supershoe' is about to take over your running club convos
This $500 Adidas 'supershoe' is about to take over your running club convos
Adidas claims the first sub 2-hour marathon winner. But good luck getting the winner's sneakers.
Talk about a missed opportunity: the first competitive marathon runner to complete the race in under two hours wore Adidas sneakers - but runners who want to w…
Consumer
The Chinese sports brand taking on Nike and Adidas
Now one of the biggest sportswear firms, Anta's rise follows a playbook adopted by many Chinese giants.
Technology
The Adidas Hyperboost Edge Is Your New Super Trainer
How do shoe companies translate superfast racing shoe tech into your daily trainers? We break it down with some of the best new running shoes on the market.
15% Off Adidas Promo Code | April 2026
Save 15% or 30% with Adidas promo codes, plus explore March deals for 40% off trendy sneakers.
Consumer
Best Gravel Running Shoes (2026): Salomon, Adidas, Nike
The best new shoes in this hybrid, niche footwear style can take you from your front door, down the asphalt, and into the trees.
Geopolitics
Adidas shares slump on weak profit guidance as tariffs and exchange rates bite
The German sporting-goods retailer announced a €400 million hit from tariffs and exchange rate changes.
Markets
Sportswear giant Adidas drops 8% after profit guidance disappoints
Adidas shares have fallen about 43% over the past year as investors remain skeptical about the growth prospects of the global sportswear industry.
Markets
Adidas gets hit with rare double downgrade as BofA calls the end of the 'casualization' trend
Adidas shares stumbled on Tuesday, with the apparel maker's stock the worst out of Europe's top 600 stocks, after a brokerage issued a rare double-downgrade.
Court sides with Adidas in appeal over Kanye West collaboration
Investors had accused Adidas of misleading them as its relationship with the rapper showed cracks.
Designer apologizes for Adidas sandal design
Mexican-American clothing designer Willy Chavarria has apologized for an Adidas sandal that he created after being accused by Mexican authorities of "cultural…
Adidas designer sorry for shoes 'appropriated' from Mexico
He has apologised over the Oaxaca Slip-on, inspired by sandals made by Indigenous artisans, after criticism from Mexico.
Markets
Adidas Salomon is Now Oversold (ADDYY)
Legendary investor Warren Buffett advises to be fearful when others are greedy, and be greedy when others are fearful. One way we can try to measure the level…
Geopolitics
Adidas slumps 7% as sportswear giant warns tariffs to drive up U.S. prices
The world's second-largest sports retailer said that added costs associated with tariffs could total 200 million euros ($231 million) in the second half of thi…
Geopolitics
Adidas to raise prices as US tariffs cost €200m
The German sportswear giant sources most of its products from Vietnam and Indonesia.
Markets
Adidas Q2 Net Income From Cont. Ops. Rises; Confirms Full-year Guidance
(RTTNews) - adidas reported that its second quarter net income from continuing operations increased 77% year-over-year to 375 million euros. EPS from continuin…
Consumer
The Latest Air Jordans? They're Digital
As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are - in the virtual world of 'Fortnite.'
