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BUSINESS INSIDER Mamdani on the move: Why the mayor's busy schedule is his secret leadership weapon Pessimistic BUSINESS INSIDER A processed-foods researcher and mom of 2 says there are 2 additives on labels she avoids… Neutral CNBC TOP STORIES Trump's Russia diesel deal may offer Putin more than money — and spell trouble for Ukraine Bullish THE GUARDIAN WORLD NEWS Condé Nast’s UK profits drop by more than a third as sale of Vogue publisher ruled out Bearish CBS NEWS Fire breaks out after deadly incident at Canadian military base, officials say Optimistic COINTELEGRAPH Tether backs AIsa as strategic investor, completing seed extension round Neutral CBS NEWS Elusive murder suspect falls victim to detectives' chewing gum sting Pessimistic BBC BUSINESS Heating oil customers face tough winter Neutral THE GUARDIAN US NEWS Washington Spirit clinch NWSL playoff berth as Gotham miss chance to seal Shield Strong Bullish FOX NEWS WORLD Fatalities, injuries reported at Canadian Forces Base Wainwright in Alberta after 'incide… Neutral THE GUARDIAN US NEWS Fundora brutally knocks out Hadribeaj with one second left to retain 154lb title Strong Bullish CBS NEWS Iowa son fights to overturn his father's conviction in mother's murder Bearish BBC US A wave of homemade, synthetic drugs sweeps US and deepens crisis Bearish THE GUARDIAN WORLD NEWS ‘I felt disgusted’: MEP speaks out over nude deepfakes and urges EU action Neutral BBC US Deaths confirmed in major fire at Canada military base Neutral THE GUARDIAN WORLD NEWS ‘4,000 people minding our own business’: four decades on, Falklands again face a hostile … Bearish THE GUARDIAN WORLD NEWS Is sisterhood the secret to a long life? The Sardinian village that could hold key to wom… Bullish THE GUARDIAN WORLD NEWS Indigenous woman shackled to hospital bed while in labour in Queensland Bearish BUSINESS INSIDER France is aflame as peaceful protests over the cost of living devolve into chaos and loot… Neutral THE GUARDIAN WORLD NEWS ‘Serious incident’ at Alberta military base causes deaths and injuries, Canada officials … Pessimistic BUSINESS INSIDER Mamdani on the move: Why the mayor's busy schedule is his secret leadership weapon Pessimistic BUSINESS INSIDER A processed-foods researcher and mom of 2 says there are 2 additives on labels she avoids… Neutral CNBC TOP STORIES Trump's Russia diesel deal may offer Putin more than money — and spell trouble for Ukraine Bullish THE GUARDIAN WORLD NEWS Condé Nast’s UK profits drop by more than a third as sale of Vogue publisher ruled out Bearish CBS NEWS Fire breaks out after deadly incident at Canadian military base, officials say Optimistic COINTELEGRAPH Tether backs AIsa as strategic investor, completing seed extension round Neutral CBS NEWS Elusive murder suspect falls victim to detectives' chewing gum sting Pessimistic BBC BUSINESS Heating oil customers face tough winter Neutral THE GUARDIAN US NEWS Washington Spirit clinch NWSL playoff berth as Gotham miss chance to seal Shield Strong Bullish FOX NEWS WORLD Fatalities, injuries reported at Canadian Forces Base Wainwright in Alberta after 'incide… Neutral THE GUARDIAN US NEWS Fundora brutally knocks out Hadribeaj with one second left to retain 154lb title Strong Bullish CBS NEWS Iowa son fights to overturn his father's conviction in mother's murder Bearish BBC US A wave of homemade, synthetic drugs sweeps US and deepens crisis Bearish THE GUARDIAN WORLD NEWS ‘I felt disgusted’: MEP speaks out over nude deepfakes and urges EU action Neutral BBC US Deaths confirmed in major fire at Canada military base Neutral THE GUARDIAN WORLD NEWS ‘4,000 people minding our own business’: four decades on, Falklands again face a hostile … Bearish THE GUARDIAN WORLD NEWS Is sisterhood the secret to a long life? The Sardinian village that could hold key to wom… Bullish THE GUARDIAN WORLD NEWS Indigenous woman shackled to hospital bed while in labour in Queensland Bearish BUSINESS INSIDER France is aflame as peaceful protests over the cost of living devolve into chaos and loot… Neutral THE GUARDIAN WORLD NEWS ‘Serious incident’ at Alberta military base causes deaths and injuries, Canada officials … Pessimistic
New York Times Business · Jul 18, 2026 10:43 PM EDT

Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ‘couldn’t have scripted it better.’

Adidas Hopes Its World Cup Moment Can Drive U.S. Sales
Image New York Times Business

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