Last updated: 2026-02-22 05:38:59 ET
Pulse AI Brief
Updated Feb 22, 2026 4:00 AM ET
Thailand has initiated a health campaign to reduce sugar content in popular beverages, with major chains agreeing to cut sweetness by half. However, street vendors and cafes remain exempt from these new guidelines.
This initiative could affect beverage companies operating in Thailand, potentially impacting sales and requiring reformulation of products.
The move reflects a growing global trend towards healthier consumer choices and regulatory measures aimed at reducing sugar consumption.
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