Ebay buys Depop for $1.2bn in effort to lure younger shoppers
Deal agreed to acquire British secondhand fashion resale app from Etsy as eBay attempts to fend off AmazonGen Z in the US: how are you feeling about y...
Last updated: 2026-02-20 18:02:12 ET
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Deal agreed to acquire British secondhand fashion resale app from Etsy as eBay attempts to fend off AmazonGen Z in the US: how are you feeling about y...
Online seller eBay wants a bigger share of the Gen Z market.
Online seller eBay wants a bigger share of the Gen Z market
The deal comes nearly five years after Etsy purchased Depop for $1.62 billion, at a time when secondhand clothing apps were gaining traction during the pandemic.
The $1.2 billion deal comes as eBay looks to expand its appeal among younger users.