Last updated: 2026-01-08 06:28:48 ET
Ford is throwing its hat into the ring alongside Rivian and making an AI companion in-house
Ford is revving up its self-driving ambitions and making key tech in-house
The target brings Ford into a race against competitors such as Tesla, General Motors and Rivian Automotive to develop and broadly launch such systems.
Ford says the new generation of BlueCruise will be 30% cheaper to build than the current technology.
Ford’s AI voice assistant is coming later this year, L3 driving in 2028
Mark your calendars: Ford has something special planned for later this month.
Ford sold over 45,333 Mustangs last year. Here's what the numbers looked like for the rest of the segment.
Red Bull heads to the Motor City for a historic unveil on January 15
Ford’s hybrids are more popular than ever, but the company has struggled to find momentum in EVs.
Ford reported sales of 2.2 million vehicles in 2025, including a 2.7% uptick to more than 545,200 units during the fourth quarter.
