LLM-referred traffic converts at 30-40% — and most enterprises aren't optimizing for it

For more than two decades, digital discovery has operated on a simple model: search, scan, click, decide. That worked when humans were the ones doing the web searching; but with the advent of AI agents, the primary consumer of information is no longer always human.This is giving rise to a new paradigm: Answer engine optimization (AEO), also referred to as generative engine optimization (GEO). Because agents look at data much differently than humans do, success is no longer defined by rankings and clicks, but whether content is understood, selected, and cited by AI systems.The SEO model that the web was built on simply isn’t going to cut it anymore, and enterprises need to prepare now.How LLMs interpret web contentTraditional SEO is built around keywords, rankings, page-level optimization,