Wine brands chase Gen Z with playful tie-ins to Shark Week, NASCAR and more
Wine marketers are shaking things up to attract younger drinkers
Last updated: 2026-06-24 18:17:18 ET
Wine marketers are shaking things up to attract younger drinkers
People Inc., the home of Food & Wine and Southern Living, publishes more food content than anyone else. It’s pushing back against the bots with recipes from its culinary hub.
Lanchester Wines in north-east England uses heat from a disused coalmine to maintain wine temperatures and with 23,000 flooded mines in the UK, there�...
was paired with magnums of Château Mouton Rothschild, including the 1982 vintage — bottles that currently list for around $7,000 each — along wit...
Unlock the AI Macro Analyst to drill down into the data, explore hidden risks, and query the entire market briefing in real-time.
LOG IN / SUBSCRIBE