Taylor Swift Wants to Trademark Her Likeness. These TikTok Deepfake Ads Show Why
Researchers show scammers are using AI-manipulated footage of celebrity interviews to trick users into sharing their personal data.
Last updated: 2026-04-30 00:04:01 ET
Researchers show scammers are using AI-manipulated footage of celebrity interviews to trick users into sharing their personal data.
Swift has filed for three trademark applications, including one covering her voice speaking the phrase, "Hey, it's Taylor."
Swift's image and voice have been used in countless AI-generated deepfakes - from false advertising to fake political endorsements to explicit images.
Star lodges applications for a photo and two audio clips in apparent attempt to protect her image and voice.
The singer’s company filed three applications on Friday after Matthew McConaughey launched similar strategyTaylor Swift has filed applications to tr...
The United States Patent and Trademark Office is arguing the phrase describes a discounted food bundle – not anything unique to McDonald’s.
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