America’s protein obsession rages on. Chipotle, Hershey and others are capitalizing.
Americans are on a health and weight-loss kick, and they’re increasingly turning to protein to get the most out of what they eat.
Last updated: 2026-05-01 15:53:35 ET
Americans are on a health and weight-loss kick, and they’re increasingly turning to protein to get the most out of what they eat.
Chipotle's protein menu is working. ✅ 🌯
Shares of Chipotle jumped 6.2% after hours on Wednesday, after the company managed to eke out a surprise same-store sales gain for the first quarter.
Chipotle shares have plummeted 35% over the last year.
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