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Article The Guardian Business

MS NOW gains viewers after name change, but owner revenue declines

The Guardian Business March 3, 2026 · 3:46 pm Read Original
Strong Bullish 94.6
−100 Bearish 0 +100 Bullish
MS NOW gains viewers after name change, but owner revenue declines

Versant, an NBCUniversal cable spinoff, says MS NOW is growing as its stock falls about 27% in 2026The US’s biggest liberal-leaning network, MS NOW, has seen double-digit viewership gains since rebranding from MSNBC, the company’s CEO claimed on Tuesday.“Since the rebrand to MS NOW in the fourth quarter, that momentum has not only held, it has accelerated with double-digit growth in total viewers since November,” said Mark Lazarus, CEO of MS NOW parent company, Versant. Continue reading...

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Article Info
Source The Guardian Business
Published Mar 3, 2026 · 3:46 pm
Article ID gbsuehg
Original URL Open source
Sentiment Signal
Strong Bullish 94.6
−100Neutral+100
Glideslope AI
MS NOW gains viewers after name change, but owner revenue declines
Versant, an NBCUniversal cable spinoff, says MS NOW is growing as its stock falls about 27% in 2026The US’s biggest liberal-leaning network, MS NOW, has seen double-digit viewership gains since rebranding from MSNBC, the company’s CEO claimed on Tuesday.“Since the rebrand to MS NOW in the fourth quarter, that momentum has not only held, it has accelerated with double-digit growth in total viewers since November,” said Mark Lazarus, CEO of MS NOW parent company, Versant. Continue reading...
The Guardian Business • Mar 3, 2026 • Found on Glideslope.ai
Post hash: gbsuehg • glideslope.ai/post/gbsuehg
Sentiment
Strong Bullish • Score: 94.6
-100 (Bearish) +100 (Bullish)
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