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CNBC Top Stories · Sep 14, 2026 7:00 AM EDT Healthcare

Novo Nordisk rebrands to 'Novo,' unveils corporate changes as it fights for obesity market share

The Danish drugmaker called the changes the beginning of a new chapter for the company, which faces stiff competition from Eli Lilly.

Novo Nordisk rebrands to 'Novo,' unveils corporate changes as it fights for obesity market share
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  • LLYEli Lilly and Named
  • NVONovo Nordisk A/S Named

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2 reports over 7h 4m
  1. CNBC Top Stories You're reading this Novo Nordisk rebrands to 'Novo,' unveils corporate changes as it fights for obesity market share Neutral 0
  2. Market Watch Novo Nordisk is changing its name and its culture to try to compete in the GLP-1 diet-drug wars Strong bearish −56

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