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ABC News · Dec 22, 2025 6:22 AM EST Not market news

Department stores try to distinguish themselves as beauty lovers turn to TikTok and Amazon

Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to the ease of e-commerce and the advice shoppers seek on social media instead of in stores

Department stores try to distinguish themselves as beauty lovers turn to TikTok and Amazon
Image ABC News

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